After a nightmarish season punctuated by a descent into the second division, Schalke announces the color for next season and intends to enter a new era by making adidas the new partner of the club.
The brand with the three stripes finally marks its comeback in Gelsenkirchen while Umbro has been supplying Schalke jerseys since 2018. It must be said that seeing the Royal Blues with tunics designed by an equipment manufacturer other than adidas, it did not really feel natural . Before separating three years ago, the two entities enjoyed a long common history which began in 1963, when the Bundesliga was formed.
– FC Schalke 04 (@ s04) June 11, 2021
Although announced today, the return of adidas will not take place until July 2022. The German equipment manufacturer will also be accompanied by 11TeamSports, the largest online football store in Europe with more than 2.5 million customers. As part of the partnership, 11TeamsSports ensures the implementation and control of the equipment of all FC Schalke 04 teams and also takes care of the finishing of jerseys, training uniforms and other related products.
Schalke and adidas have known it all hand in hand and history has it that these two great entities of German football come together with the help of 11TeamSports. In the club’s press release, the three parties showed all their enthusiasm for this collaboration. “We are looking forward to the partnership. In the past, we have already worked very well with FC Schalke 04 for many decades. With 11TeamSports we now want to write a new successful chapter ”, said Oliver Bruges, director of public relations for adidas in Europe.