The Pogba brothers start their own business


Mathias and Florentin Pogba, Paul’s two older brothers, respectively, players at NK Tabor Sezana (Slovenian premier division) and Sochaux, recently decided to set up a holding company to invest in companies with high potential. The two brothers wish to invest in French, foreign and African companies in several fields.

In addition to their holding company named MFP Holding, the natives of Conakry have also launched an audiovisual company to support athletes in developing their image, as well as a marketing agency specializing in product placement with professional athletes.

Mathias Pogba’s press release:

“MFP Holding is a holding company created by my brother Florentin and me. Through this holding company, we invest in companies of all sizes with strong growth potential, in the sports, entertainment and lifestyle sectors. MFPHolding was born from a simple observation: as a professional athlete, we are often approached by people who offer us projects of which we do not particularly master all the cogs. It turns out that over time this can be detrimental and we almost paid the price, this is the reason why after reflection we decided to set up our own structure to be master of what we do. The desire to be as independent to animate this decision, but above all we think about the future and to anticipate as well as possible the after-career. We have surrounded ourselves with a team of experts for each sector of activity, consulting firms as well as specialized lawyers in order to carry out our investments, while keeping in mind our long-term vision. We invest in France, abroad and in Africa. We have also just co-founded PARTONE & CO, an audiovisual group that develops and produces creative and innovative content. The group creates films, TV shows, music and games as well as original entertainment and online gaming applications. Within the same group we have launched PARTONE & CO Sports a division of PARTONE & CO dedicated to sports management. PARTONE & CO Sports supports and advises athletes in the protection of their rights, in the optimization and use of their image. We are currently finalizing the launch of IDCOMAGENCY, an influencer marketing agency specializing in product placement with professional athletes (…) The agency will be officially launched on March 10, 2021. In parallel, we have invested in some companies and signed interesting partnerships which will be made public in the weeks and even months to come ”.

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